Introducing Kitch'n Kidz!

City Pier Seafood is excited to announce the launch of a new program with the ultimate goal of helping parents get their kids to try more, eat more, and even ask for seafood!! 

According to, a resource powered by pediatricians and trusted by parents from the American Academy of Pediatrics, in addition to high-quality protein, vitamins, and minerals, fish is a great source of healthy fats such as docosahexaenoic acid (DHA) that are essential for a child's developing brain, nervous system, and vision. There’s also research suggesting that consuming fish early in life may help prevent allergic diseases such as asthma and eczema.

To avoid missing out on these nutritional perks, children should eat small servings of a variety of fish and shellfish 1 to 2 times per week. Types of seafood considered "best choices" include shrimp, cod, catfish, crab, scallops, pollock, tilapia, whitefish, trout, perch, flounder, sole, sardine, anchovy, crawfish, clams, oyster, and lobster.

City Pier Seafood is Here to Help

As a lifestyle brand, oceans apart from the rest, City Pier Seafood is committed to helping parents incorporate high-quality proteins into their children’s diets and lifestyles at an early age by encouraging kids to participate in the kitchen while mom or dad are cooking.  

At City Pier Seafood - we’re parents ourselves, and boy do we know how picky kids can be! We also know from experience that when kids are given the opportunity and are encouraged to “help create something”, they’re far more likely to try, enjoy, and ask for it.

About Kitch'n Kidz

The objective of the program is to provide parents with the ingredients that make it easy to encourage children to expand their “chicken fingers & fries, hot dogs, and macaroni & cheese” palates with delicious, fun-to-make, and yummy-to-eat, healthy seafood meals! 
Two specially curated City Pier Seafood Kitch’n Kidz Medleys are loaded with the mild, healthy proteins most likely to appeal to little ones, with lots of fun accompanying materials.

  • 2 Lb. Club Pack of Atlantic Cod
  • 2 Lb. Bag of Large Peeled and Deveined, Tail-Off, Ready-to-Cook Shrimp
  • 12 Oz. Tray of City Pier Seafood Salad
  • Kitch’n Kidz branded children’s size apron & chef’s hat
  • A special Chef Creativity Kit with pages to color
  • Ocean Animals Stickers
  • Kitch’n Kidz branded crayons

Included in the Kitch'n Kidz Mini Medley

  • 2 Lb. Club Pack of Atlantic Cod
  • Kitch’n Kidz branded children’s size apron & chef’s hat
  • A special Chef Creativity Kit with pages to color
  • Ocean Animals Stickers
  • Kitch’n Kidz branded crayons

A dedicated section of the website will give parents access to:

  • A Kitch’n Kidz e-Recipe Digest with recipes created (and curated) especially for kids -  Fruity Fun Fish Tacos, Popcorn Shrimp, Chunky Fish Sticks, Parmesan Baked Fish Nuggets, and More!
  • A super-fun Spotify playlist kids can cook and dance to while helping create magical, fun meals!
  • Recipe videos and podcast episodes hosted by our very own, licensed pediatric nutritionist, Norah Candito
  • Fun downloadable coloring pages, and much more   

The Kitch’n Kidz Medley is a great gift idea for parents to “gift” to their littles!

Imagine the delight when a big box from City Pier Seafood arrives just for them to open and explore!


We’re launching this fun, interactive program with a broadly advertised “CALLING ALL KITCH’N KIDZ” contest that will run from June 1-30, 2021. 

With no purchase necessary, this campaign will be targeted to parents of young children across social media, encouraging them to enter for a chance for their kitchen kid to become City Pier Seafood’s FIRST OFFICIAL Kitch’n Kid.


We’ll be jumping on the massive trend and bandwagon of supporting and featuring “kids-in-the-kitchen” happening across Instagram and TikTok”

On June 1, we will launch the Kitch’n Kidz Medley, ad banners, social posts, and onsite content promoting Kitch’n Kidz and the month-long campaign 
Between June 1-30, City Pier Seafood will invite parents to post photos or a :30 second (max) video of their children helping in the kitchen! Mixing, stirring, dancing, and ideally, enjoying seafood!

All submissions will need to tag @CityPierSeafood and @Kitchn_Kidz to be eligible to win.
We’ll share some general tips, rules, and guidelines to help, and fun recipes to inspire them.
No purchase is necessary - but our hope is we’ll see parents purchase the healthy, nutrient-rich, and SUPER-FUN Kitch’n Kidz Medley we’ll be offering for sale beginning May 3. We’d LOVE to see photos of their children in their own Kitch’n Kidz apron and chef’s hat! (not required for a chance to win).


  • A Kitch’n Kidz Family Medley valued at $109.99
  • Grace the cover of the Kitch’n Kidz e-Recipe Guide
  • A Kitch’n Kidz Prize Pack which will include:
    • Samsung Galaxy Tablet A7 and Kid-Friendly Case
    • A set of Kid-Friendly Kitchen Cooking & Baking Tools