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Here, Sustainability Matters.
Seafood feeds billions of people around the world, inspiring memorable culinary and cultural experiences every single day. That's why we're intent on protecting it.
Looking for sustainability you can count on? We're glad you found us.
We've been curating pure, premium seafood for generations. Longstanding relationships with the world's top fisheries mean we can demand strict adherence to sustainability protocols.
If it comes from City Pier, it was sustainably wild-caught, responsibly harvested, and minimally processed.
Wild-Caught with a Conscience.
We're all about standards. High ones.
City Pier's wild-caught fish and shellfish are sourced from Marine Stewardship Council (MSC) certified fisheries, or carry Seafood Watch labels from the Monterey Bay Aquarium.
MSC certified fisheries are guided by marine and environmental science that protects species and habitats from overfishing, and are required to comply with local, regional, and international environmental regulations. Better yet, MSC Blue Label provides unsurpassed ocean-to-plate traceability. Learn exactly where each item was captured and when.
Marine Stewardship Council (MSC) overview
Wild-caught seafood not sourced from MSC Certified Fisheries carries Monterey Bay Aquarium's Seafood Watch labels, with a range of options:
MBA Green Rating – Best Choice
Seafood rated Best Choice are caught in environmentally friendly ways from well-managed fisheries.
MBA Yellow Rating – Good Alternatives
Seafood rated as Good Alternatives are less abundant but sourced from fisheries that align with most of the MBA guiding principles.
MBA Red Rating – Avoid
Seafood rated AVOID come from poorly managed fisheries and are caught in ways that harm wildlife or the environment. You'll never find Red rated seafood at City Pier.
Innovating for a better future.
City Pier is also a proud supporter of the Global Sustainable Seafood Initiative.
The organization addresses sustainability challenges by convening global stakeholders, collaborating, and innovating. In recent years, great strides have been made towards a more sustainable future, but more can always be done. City Pier is dedicated to improvements today, tomorrow, and for years to come.
Farm-Raised the Right Way.

Responsible aquaculture plays a vital role in seafood sustainability, particularly when wild fisheries reach harvest capacity.

City Pier sources farmed seafood through ASC Certified farms that have been independently assessed and certified as being environmentally and socially responsible. We also source from Best Aquaculture Practices (BAP) Certified fisheries. BAP certifies each step in the production chain with standards that build on the four pillars of sustainability: food safety, environmental responsibility, social accountability, and animal health and welfare.

Plus, as members of the Global Aquaculture Alliance (GAA), City Pier Seafood—through its parent company, Raw Seafoods, Inc.—is a proud supporter of strong local economies and measures that protect water quality and ecological diversity. The GAA is an international, non-profit trade organization dedicated to advancing environmentally and socially responsible aquaculture.

Sustainability, From Sea to Shining Sea.

Around the world, nearly 3 billion people rely on seafood as their primary source of protein. This includes indigenous people living in small coastal communities with few opportunities to make or provide a living.

It's vital, then, that we protect seafood species and the health of our oceans, no questions asked.

Jobs, too, are at stake. In the U.S. alone, commercial fishing and the seafood industry accounts for 1.2 million jobs, generates $144 billion in annual sales, and adds $61 billion to the GDP. Internationally, approximately 60 million people are employed in marine fisheries.

Healthy Oceans, Healthy Planet?
It sure helps.
Combined, our oceans are the largest ecosystem on earth, covering more than 70 percent of the globe. They absorb 93 percent of the heat that accumulates in the earth's atmosphere, and a quarter of the carbon dioxide released from fossil fuels.
Pretty incredible, right? Sustainable seafood helps protect our oceans by maintaining balance within a complex food web.
And, when you choose seafood over some other forms of protein, you're helping reduce greenhouse emissions. Fisheries emit much less carbon—just 1.6 kilograms per kilogram of fish, on average—than red meat production, which generates as much as 750 kilograms of carbon per kilogram of meat.
Healthy people? Absolutely.
There's another reason to protect this valuable resource. It's good for us and the people we love—among the healthiest choices we can make, in fact.
Seafood is rich in vitamins, minerals, and those elusive fatty acids that resist inflammation and disease. The American Heart Association and American Psychiatric Association each recommend two or more servings of seafood a week.
It's pure magic what seafood can do, and we're doing our part to keep it that way.
This Is Sustainability You Can Count On.